Turn Dreams into execution
With over 25 years shaping commercial strategy for P&G, Sanofi, and the NHS, I help healthcare and oral-health brands turn complex market challenges into measurable growth.
Work with me
About DreamStrategies
Dream Strategies is a specialist advisory firm bringing 25+ years of commercial leadership to the healthcare, MedTech, and oral health sectors. Founded by Razi Hyder (former European Oral Health lead at P&G, advisor to Philips and Suri), we combine multinational discipline with agile strategies to help challenger brands win.
Commercial Leadership Excellence
Driving business transformation across European markets with proven expertise.
25+
Years of Commercial
Leadership
Leadership
400+
Professionals
Led
Led
30+
European
Markets
Markets
What I Help You Achieve
I partner with healthcare leaders to solve the distinct challenges that sit between strategy decks and actual commercial results: unclear market positioning, weak professional engagement, and execution that fails to scale.
Strategic Clarity
Defining choices your teams can actually execute .Whether you are finding your position in a fragmented market or rallying leadership around a core commercial priority, I help you cut through the noise to build strategies that work on the ground.
Professional Influence
Evidence-led advocacy that shifts clinical behavior.When your growth relies on professionals recommending or prescribing your brand, I design the KOL strategies, engagement systems, and field-force capabilities required to earn lasting trust.
Execution That Scales
Architecting systems and processes that drive measurable performance.From rolling out enterprise-level CRMs across 30+ European markets to developing lasting operational frameworks, I build execution models designed to scale long after the consultant leaves.
PROVEN RESULTS
Success Stories
Real-world impact across healthcare strategy, commercial excellence, and digital transformation
Scaling Commercial Capability Across 30+ Markets
The Challenge
A sprawling, multinational healthcare organization needed to align its leadership and elevate the performance of a massive, distributed commercial workforce.
The Solution
Rebuilt the field coaching culture from the ground up, establishing capability development and continuous improvement as core organizational disciplines.
The Impact
mpowered a 400+ person cross-border team, aligned regional leadership, and unlocked sustained double-digit growth through a highly engaged, precision-trained commercial workforce.
Agile Digital Transformation & Revenue Protection
The Challenge
Unprecedented global market disruption severely restricted traditional, in-person field sales and threatened critical commercial momentum.
The Solution
Pioneered an immediate, agile digital pivot. Designed and executed a strategic architecture that seamlessly shifted a traditional field engagement model into a high-functioning virtual ecosystem.
The Impact
Restored 75% of baseline activity levels almost instantly. Safeguarded over €100M in commercial momentum while maintaining and deepening vital professional relationships during a period of intense market volatility.
Award-Winning Global Go-To-Market Execution
The Challenge
The need to launch a high-stakes professional product while simultaneously building the internal operational infrastructure required to support its scale.
The Solution
Bridged the complex gap between medical device positioning and rapid commercial rollout, running go-to-market strategy and organizational design in parallel.
The Impact
Restored 75% of baseline activity levels almost instantly. Safeguarded over €100M in commercial momentum while maintaining and deepening vital professional relationships during a period of intense market volatility.
Strategy
Design agency strategies that remove complexity
Influence
Build credibility with professionals and clinical leaders
Execution
Make teams confident and capable
Impact
Increase adoption, outcomes and commercial performance
What We Offer
Our Services
Comprehensive consulting services designed to transform complexity into clarity and drive measurable results.
/
Engagement Models
Flexible collaboration options from 3–6 month strategic projects and ongoing advisory partnerships to targeted leadership workshops built around your goals and timelines.
01
Strategic Projects (3–6 months)
In-depth strategy builds
02
Advisory Partnerships (ongoing)
Retained support
03
Leadership & Capability Workshops:
Targeted training
Who I Partner With
Healthcare leaders
Strategic guidance for healthcare organizations
MedTech innovators
Technology-driven healthcare solutions
Consumer-health organisations
Patient-centered health initiatives
DSOs and dental professionals
Practice growth and professional development
Testimonials
What People Say
Trusted by leaders across healthcare and beyond
Dr. Anja Carina Borer
Director Medical Affairs & Innovation,P&G Health Europe
A very strong and pragmatic leader with an outstanding passion for people development. His deep understanding of the dental professional world paired with outstanding sales skills and strong strategic thinking enabled him to grow the impact and results of his business unit.
Dr. Anja Carina Borer
Director Medical Affairs & Innovation,P&G Health Europe
A very strong and pragmatic leader with an outstanding passion for people development. His deep understanding of the dental professional world paired with outstanding sales skills and strong strategic thinking enabled him to grow the impact and results of his business unit.
Dr. Anja Carina Borer
Director Medical Affairs & Innovation,P&G Health Europe
A very strong and pragmatic leader with an outstanding passion for people development. His deep understanding of the dental professional world paired with outstanding sales skills and strong strategic thinking enabled him to grow the impact and results of his business unit.
Dr. Anja Carina Borer
Director Medical Affairs & Innovation,P&G Health Europe
A very strong and pragmatic leader with an outstanding passion for people development. His deep understanding of the dental professional world paired with outstanding sales skills and strong strategic thinking enabled him to grow the impact and results of his business unit.
